Houseful

I worked with the former 'Zoopla Property Group' to create a new brand that would bring together their businesses under a new, single brand. In a highly collaborative process, we worked with their 600+ employees and a team of experts. I lead a team from naming, brand idea and brand expression all the way to launch. Houseful encompasses brands like Zoopla, Prime Location, Mojo Mortgages and Hometrack and is uniquely positioned to innovate and reinvent the industry.