Museum of the Home

The former Geffrye Museum is a much-loved London institution. To stay relevant to new audiences and the ever evolving idea of 'Home' they needed to reinvent themselves. The museum was reborn as the 'Museum of the Home', with a holistic concept including name, design language, purpose and last but not least the museum itself. I led the team and developed the identity that would be able to reveal and uncover, centred on a dynamic typeface inspired by light and shadow.